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I was sitting in Dodger Stadium on a
chilly night in 2006 and a bit underdressed for the game. So, I decided to go to the Dodger Team Store
and buy something to warm me up. When I
stepped into the store and started to look around I realized that there was
really nothing cool and fashionable for me to wear.
I looked around the store at the other
female shoppers. Then I walked outside
the store and starting looking around the stands at the other ladies in attendance. And that’s when I noticed that there were not
many women wearing stylish clothing with the Dodgers logo on it.
Can you say “LIGHT BULB”?!?!
If I was looking for something like
this, there MUST be other women looking for the same thing.
It helps that I come from a long line
of designers in my family…so, it’s in my blood.
And, I am a HUGE sports fan.
I was convinced that I could create a
new collection of fashion apparel for the female sports fan. Something you can wear to the game and to the
party after or just living life everyday.
Something I would wear. This
collection needed to be created for all of us.
I have taken great pride in the
delicious fabrics (by the way, I have invented my own “garmento” lingo) and
details that go into my designs.
Everything I design has the female fan in mind—like the double zipper on
all of the outerwear, so you don’t get that “pooch” when you sit down…and the
built in support bra in many of the tops.
I cannot tell you how excited I am
about the response from female fans all over the world. Even now I cry when I see a fan wearing a
piece of the Touch collection in the stands.
It is all very overwhelming.
I am excited to be involved with
Fandalia. You will be able to find
product from ALL of the leagues and colleges we have licenses for. There’s nothing better than one-stop
shopping.
With Love,
Alyssa
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