Alyssa's Blog

Can you feel it? Spring is in the air! And with Mothers Day coming up, now is a great time to get your Mom something stylish and comfy to wear to a game or to coffee with friends. It’s also time to answer some more questions from you guys…keep ‘em coming!

Spring is here, finally.  What do you like about this time of year in professional sports?
 Spring is one of my favorite times of year as it relates to professional sports.  Opening Day of Major League Baseball is quite possibly the best day of the year!  I literally can’t sleep the night before Opening Day I am so excited.  I am sure fans around the country can relate...it’s like “Alright boys, let’s get off to a great start!”.  I have high hopes for my Dodgers this year!  Also, I love the NHL this time of year!  Playoff Hockey is so intense—the players definitely take it up a couple notches.  However, I am not sure I am a fan of the whole “don’t shave, beard growing” thing.  Although I do respect traditions and superstitions.
 
 What items in Touch would you recommend wearing to a Spring Baseball Game?
 Hmmmm...that is an interesting question.  I would definitely recommend wearing layers.  Spring weather can be funny.  You want to be able to throw on a fun, warm top if you need it.  My Organic Bubble Tee or Long Sleeve Armband Jersey would be a nice base layer.  Then I would recommend either my Classic Satin Baseball Jacket or my Quilted Full Zip Hoody.  Both of these are great pieces and have a double zipper—so you can be comfortable sitting in your seat.  If you want to go Touch all the way, check out my jeans—they are super comfortable!
 
 Mother’s Day is right around the corner. Is your Mom involved in your company?
 Whose Mom isn’t involved in your business—HA!  Actually, I come from a family of designers.  My Grandmother was a fashion hat designer and my Mom designed clothes and owned retail stores in Brooklyn while I was growing up.  So, I guess you can say that fashion design is in my blood!  I am blessed to have my Mom and entire family’s support on the Touch brand.
 
Does your Mom have a favorite Touch piece?
 She LOVES the jeans and wears many of the Hoody’s and Jackets.  She tells me they fit her great and are really, really comfortable!  But, what do you expect my Mom to say?!?

We recently caught up with Alyssa Milano at a photo shoot for her hot new spring styles. Between changes, our favorite actress and sports fan-turned-designer talked about the reactions of female fans to her popular Touch Line. Now you can be the first to hear what Alyssa shared with us during an exciting day on the set!

I was sitting in Dodger Stadium on a chilly night in 2006 and a bit underdressed for the game.  So, I decided to go to the Dodger Team Store and buy something to warm me up.  When I stepped into the store and started to look around I realized that there was really nothing cool and fashionable for me to wear.

I looked around the store at the other female shoppers.  Then I walked outside the store and starting looking around the stands at the other ladies in attendance.  And that’s when I noticed that there were not many women wearing stylish clothing with the Dodgers logo on it.

Can you say “LIGHT BULB”?!?!

If I was looking for something like this, there MUST be other women looking for the same thing.

It helps that I come from a long line of designers in my family…so, it’s in my blood.

And, I am a HUGE sports fan.

I was convinced that I could create a new collection of fashion apparel for the female sports fan.  Something you can wear to the game and to the party after or just living life everyday.  Something I would wear.  This collection needed to be created for all of us.

I have taken great pride in the delicious fabrics (by the way, I have invented my own “garmento” lingo) and details that go into my designs.  Everything I design has the female fan in mind—like the double zipper on all of the outerwear, so you don’t get that “pooch” when you sit down…and the built in support bra in many of the tops.

I cannot tell you how excited I am about the response from female fans all over the world.  Even now I cry when I see a fan wearing a piece of the Touch collection in the stands.  It is all very overwhelming.

I am excited to be involved with Fandalia.  You will be able to find product from ALL of the leagues and colleges we have licenses for.  There’s nothing better than one-stop shopping.

With Love,

Alyssa

Welcome to Fandalia.com, your home for the women’s apparel with true fan flair. Or, as we like to say, where fashion gets it game on!

We’ve just launched our brand and we are proud to be a premier boutique for the Touch line by Alyssa Milano. Alyssa sets the pace when it comes to the styles female fans want, whether it’s for the game or a tailgate party, on casual day, or anytime looking good is as important as showing your team loyalty.

At Fandalia.com, you can shop the latest in tops, hoodies, jackets and pants featuring the logos of your favorite teams in the National Football League and Major League Baseball. You’ll find styles available in a wide range of sizes and you’ll enjoy FREE SHIPPING and a great return policy.

Check back soon for announcements about contests you can enter online at Fandalia.com, including an opportunity to Meet Alyssa in LA!

This blog is for women like you, who are just as passionate about their sports as men, but never want to be mistaken for just one of the guys. We want to hear your opinion – good, bad, or otherwise. Do you like the Touch line? What’s your most favorite style? Your least? How about the website? Does the look reflect your tastes? What would you do differently? Can you find everything  on the site OK? Here’s your chance to let us know.

Make Fandalia.com your own and to visit this blog often as you like to express your take on things. We’ll be sharing new styles and hot ideas for ensembles and accessorizing. That’s the Fandalia way. Enjoy!